Samsung Electronics Innovative B2B Display Solutions

At CES 2014, Samsung Electronics to Introduce

Innovative B2B Display Solutions

Samsung will showcase a hotel-like booth designed to represent the “paradise of hotels” in Las Vegas this week, demonstrating the hotel, business and retail applications of its world-class LFD capabilities.

Karachi: December 31, 2013 – Samsung Electronics will introduce a host of new commercial large format displays (LFDs) this week at 2014 International CES in Las Vegas. The company will display a variety of innovative LFD solutions for hotels, businesses and retailers that are designed to present visually stunning and differentiated experiences to customers. To demonstrate the benefits of its displays in each of these settings, the Samsung booth at CES will feature various virtual environments intended to replicate a state-of-the-art “paradise of hotels,” including a lobby video wall, new hotel TV solution and display solutions for business centers – with Samsung’s ‘Interactive White Board’ and the world’s largest 95-inch LED LFD.

“Samsung continues to actively look for new markets for our innovative LFD B2B displays, including hotels, conference centers and shopping malls,” said Jeong-hwan Kim, Senior Vice President of Samsung Electronics’ Visual Display Business. “In the coming year, we will continue to add more innovative and differentiated LFD solutions in the market.”

To meet growing demand for advanced displays in the hotel industry, Samsung offers innovative display solutions for both the lobby and in-room environments. Designed to demonstrate the “Rediscovery of the Hotel Lobby,” Samsung will showcase clear, vivid information on a video wall meant for a hotel lobby, including weather information and exchange rates – which require real-time updates.

Samsung will also unveil its new hotel TV solution that can change hotel TVs into fun and useful information portals in hotel room-like spaces. Using this solution, hotels can easily add content – including films and games, as well as information regarding local tourist attractions – to enhance guests’ viewing experience and satisfaction.

Further, Samsung will introduce ‘Smart View,’ an innovative functionality that allows guests to view content from their smartphones and tablets through their in-room hotel TV screen. This new feature enables guests to enjoy content from their mobile devices, including movies and television shows, on the larger hotel TV screen.

For business center environments at hotels, Samsung will introduce the Interactive White Board (IWB) solution, featuring touch and multi-screen technologies. The Samsung IWB is an electronic bulletin board combining hardware and software that makes it possible to create large screens that can be operated by a single PC. Touch screen capabilities also make the IWB a convenient and collaborative solution for educational and corporate purposes. To further enhance the usability of the IWB and its family of LFDs, Samsung will also unveil a feature on the new device that allows users to easily make screen adjustments, as well as a pointer function designed to replace traditional laser pointers.

Additionally, Samsung will showcase the world’s largest 95-inch LED LFD (Model: ME95C), now in mass production, with a 2.1-meter magnificent display that highlights the new product’s clear picture quality and other features. The company will demonstrate the differentiated attributes of its LFDs by showing scenes of meetings at a business center on the ME95C.

Samsung Electronics has maintained its leadership position in the LFD market for the fifth consecutive year, accounting for 26.4 percent in sales volume in the third quarter of 2013. The company also solidified its position in the growning B2B display market, which is known as a new growth engine, by increasing its market share from 19 percent in 2012 to 26 percent in 2013.