Mobilink kicks off mobile internet educational campaign across Pakistan

Customer centric ‘Tour de Shughalpur’ activation highlights opportunities with mobile internet

Karachi: 29 August 2013 - Mobilink has launched a customer centric educational campaign tilted ‘Tour de Shughalpur’’. This innovative and engaging activation aims at creating awareness about the opportunities possible with mobile internet usage in Pakistan.

The campaign is in line with Mobilink’s vision to bring the latest technology and services to customers utilizing its network across Pakistan. An innovative awareness activity was organized at the Lahore Press Club as a means of engaging media personnel to disseminate awareness amongst the masses. The activation included a flight simulation for ‘passengers’ who could enjoy the world of mobile internet during their ‘Tour de Shughalpur’.

Moied Javed, Director Marketing Mobilink highlighted, ‘As the market leader, Mobilink believes in taking responsibility for creating awareness about the opportunities available to our customers using the latest innovation and services possible on Pakistan’s fastest and most widespread mobile internet network. The campaign is specially aimed at educating the students’ community about the benefits of mobile internet.’

The ‘Tour de Shughalpur’ activation in strategic partnership with Huawei is spread over 45 days. The activity will be conducted across thirteen (13) cities of Pakistan, visiting 150 schools, colleges and universities and numerous market places. The activation will spread awareness about mobile internet usage through contests using the Mobilink internet network to access Mobimusic, Facebook, Wikipedia Zero, Twitter, etc.

ABOUT MOBILINK

Mobilink is Pakistan’s leading provider of voice and data services. With over 37 million subscribers, Mobilink maintains market leadership with coverage in over 20,000 cities, towns and villages across Pakistan. Mobilink continues to innovate through cutting-edge, state of the art technology, a portfolio of Mobile Financial Services, strongest brands, the largest portfolio of value added services, as well as the country’s largest network with over 9,000 cell sites. The company also has the largest distribution and call center network that enables it to offer wider accessibility and quality customer services across Pakistan.